Cavendish Online was founded by Ian Williams in 2000 as he believed that the life insurance market needed a new approach where charges fairly reflected the amount of work financial advisers did for their clients. With that in mind, Cavendish Online introduced a new way of calculating its fee based on how little we could charge.
Via our online Life insurance service, Cavendish Online charges a £25 flat fee. That’s all. Ever. Whereas your typical financial adviser can earn around £800 in commission on a £35 a month life insurance policy, you will have commission free premiums for the duration of the policy. This innovative approach has been welcomed by many in the industry and we have benefited from significant endorsement by a number of financial journalists, notably Money Saving Expert founder, Martin Lewis.
Cavendish Online is a thriving e-commerce company, and a recognised change-maker in the protection industry.
Cavendish Online provides its customers with their lowest possible premiums for life insurance and other protection products from many of the country’s top life insurers.
Over 20 years on, and now part of Lloyds Banking Group, Cavendish Online remains committed to the relentless pursuit of customers' best interests. Our core values of Quality, Value and Transparency remain the guiding principles and our philosophy is to always put the customer first.
We are always looking to continue to improve and enhance our service. We very much welcome any feedback or ideas you may have so please get in touch.
Cavendish Online are committed to ensuring our fees and charges are highly competitive and transparent - so you know exactly what you are paying for when you use our different services. For more information visit Our Fees page.
What the experts say
Martin Lewis: Cavendish Online has been my top life insurance pick for years, and has consistently offered good prices during this time. It pioneered giving up all its commission in return for a one-off fee for online applications and can make it over 50% cheaper than most full-commission brokers.
Martin Lewis
Money Saving Expert
Justin Modray: The most sensible option for buying term assurance. The best deals are usually via discount brokers who waive all commission and simply charge a one-off fee.
Justin Modray
Candid Financial Advisor
Candid Money
Andrew Oxlade: Set up term life insurance if you have a family to support: buy it through a discount broker, such as Cavendish Online, rather than a traditional broker. The savings are immense.
