Finding the perfect insurer can be difficult. With so many insurers out there, it can be hard to know where to look. But before you search for your new life insurer, you need to do your homework.

While you'll want to have financial protection in place as soon as possible, it's worth slowing down to make sure you get the best deal. Here are a few ways to help you find your ideal life insurer...

Get Quotes From Multiple Insurers

It's never fun to shop for life insurance, especially since there are so many companies offering different types of policies. But it's necessary to compare quotes from multiple Insurers to find the policy that fits your needs.

When you compare rates, you'll notice that Insurers offer different benefits and features. Some companies offer discounts for certain types of cover, while others offer additional perks like cash value options and store/product discounts.

Life insurance from leading brands

  • Zurich
  • Legal And General
  • Aviva
  • AIG
  • Beagle Street
  • LVE
  • Royal London
  • Vitality Life
  • Virgin Money
  • Budget Insurance
  • Scottish Widows

Read customer reviews

There are plenty of life insurers out there, but finding the ones who offer the best services can be difficult. Fortunately, there are several resources available online, such as customer reviews. These allow customers to share their experiences with different companies. 

Such sites provide valuable insight into what consumers should look for in an insurer, including pricing, claims processing, and customer support.

One of the best places to read reviews is Trust Pilot  - this covers a wide scope and offers unbiased opinions. This is especially helpful if you're considering switching insurers at any point in the future. There are also plenty of online review sites that compare insurance companies based on rates, products, features, and customer satisfaction.

Do your homework

If you're looking for life insurance, there are several questions you should ask yourself before selecting an insurer. Here are some things to consider when shopping for life insurance.

  • What type of cover do you need? - There are two main types of life insurance coverage: term and whole life insurance.

    Term life insurance covers the policyholder for a set period of time (for example, 25 years). The policy pays out a lump sum, providing you die within the agreed policy term.

    Whereas, whole life insurance protects you for the remainder of your life (as long as you continue to pay your monthly premiums). Whole life policies are often expensive, however, they provide your loved ones with peace of mind for the future ahead.


  • Can I afford the policy? - The cost of life insurance varies depending on your age, health, occupation, and smoker status, and the level of cover you choose, among other factors. 

    Before you apply for life insurance, your insurer will provide you with a quote. This is an estimation of how much your monthly premiums will be. To receive a definitive premium, you can apply for the policy and undergo any steps the insurer asks of you - e.g., a medical form, nurse screening or GP report. This is called underwriting.

  • How much life insurance cover do I need? - To determine how much cover you need, think about how your death will affect your family's income. Consider what finances your family may need support with - financial commitments, such as living expenses, mortgage repayments, funeral costs and more.

  • How do I cancel my policy? - Some insurers will allow you to cancel or cash in your policy. In this instance, a penalty will occur, meaning you'll receive much less than the original payout value states.

However, most life insurance policies do not have a surrender value, meaning that once canceled, you simply lose the cover and receive no payout. For this reason, it’s probably best to chat to your insurer before making your decision. Please note that if you were to cancel within 30 days of the plan starting, you may be eligible for a refund on any premiums you have paid so far.

Talk to a life insurance expert today...

Learn if you are eligible for life insurance

Before applying for a life insurance policy, make sure that you meet the policy's requirements. For example, if you are a smoker or have medical conditions, some insurers won't accept you for cover. Or if they do, premiums may be significantly higher.

Most life insurance companies will ask you to fill out a health questionnaire to determine if you are eligible. Others may require you to undertake a medical exam to determine if you are healthy enough to be covered. You can usually learn if you are eligible by checking the insurer's terms and conditions.

Buy through a discount broker

To simplify the process, you can buy through a discount broker like Cavendish Online. We ensure our fees are highly competitive and transparent - so you know exactly what you are paying for when you buy through us.

We aim to provide the cheapest options for buying life insurance cover, with 3 routes to apply. With our online quote service, you can compare rates from the UK's leading insurers in minutes.

Or if you need advice, our advisors can provide all the information you need. Our team is ready to help you make the right decision, taking into account the needs of you and your family. Speak to an advisor to learn more.

Speak to the experts...

Give our advisers a call today.

Our team of friendly and professional advisers are on hand to help with any questions you may have regarding Life Insurance.

The advisers can also make recommendations tailored to your current situation and will research the market on your behalf, ensuring you secure the cover you need and supporting you every step of the way. 

01392 436 193(Monday to Friday, 9am - 5.30pm)

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Life insurance: All the information you need to find the best policy

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